Article - February 4, 2025

World Cancer Day 2025: Championing People-Centered Cancer Care

Every year on February 4, the oncology community commemorates World Cancer Day, an initiative designed to unite the world in the fight against the global cancer epidemic. During the annual observance cancer stakeholders around the world come together to raise awareness and redouble their efforts on reducing the global impact of cancer. This year’s World Cancer Day focus is “United by Unique—Championing People-Centered Cancer Care.”

While patient-centered care is widely discussed, it’s a broad term that can mean different things to different people. To further explore the multifaceted concept, we asked several Navista leaders to define and describe patient-centered care from their unique business, clinical, technology and operations perspectives.

Here’s what they shared:

Nini Wu, MD, MBA

Chief Medical & Development Officer

“Patient-centered care literally means the patient is at the center, and that everyone—from clinicians to front desk staff—always puts the patient first. Patient-centered care isn’t just about choosing the best therapy; it’s about taking a step back, looking at the bigger picture and considering whether or how something is done benefits a patient.”

San Banerjee

VP, Commercial Technology & Digital Transformation

“Two major tenets of patient-centered cancer care are effective communication and personalization. Technology can play a big role in helping practices personalize interactions, enable better engagement and support stronger, more secure communication to close care gaps.”

Sanjay Srikantaiah

VP, Operations

“Patient-centered care to me means the patient sits in the center of the vast healthcare value chain. When I think about all the value delivered by all these different entities, I see operations as the apparatus and the means through which all value is delivered to the patient."

With their more than a century of combined community oncology experience, Navista leaders are committed to empowering patient-centered care and forging the future of oncology alongside our practice alliance members. Learn more about how Navista provides community oncology practices with the capital access assistance, advanced technology and business insights they need to provide high-quality care while preserving their independence.